Shoshy Cadoodle

Shoshy Cadoodle is an illustrator & artist. Here you'll find her work plus other interesting bits & bobs.

CREATIVE PROBLEM-SOLVING: Madeleine Press

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Being asked by emerging publishing company, Madeleine Press,  to design their logo was a lovely project. I got to draw these pretty madeleine cakes. I’d seen these mysterious treats before, yet never knew they were called madeleines. Just another thing I love about this job – always something new to discover!

The challenge I faced with this commission was keeping to the brief (a simple linear image) yet still communicating the fact that this was a madeleine. See, funnily enough when you draw a madeleine, they usually look a lot like your average seashell!

My solution was to give the company a couple of options:

1. The madeleine cake with a bite taken out of it.

Come on, who could resist something so cute and scrumptious looking?!

Of course someone’s already got started. Let’s be realistic here.

Madeleine Press

OR:

2. Serve it with a lovely cup of tea!

(Oh boy, oh boy! That sounds like my kind of logo any day!)

Madeleine Press (Plus tea!)

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Author: Shoshy Cadoodle®

Shoshy Cadoodle® is London based illustrator, Shoshana Bratton, or Shoshy for short! She makes stationery, bespoke or ready to order and offers a personal and friendly service.

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