Shoshy Cadoodle

Shoshy Cadoodle is an illustrator & artist. Here you'll find her work plus other interesting bits & bobs.


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Being asked by emerging publishing company, Madeleine Press,  to design their logo was a lovely project. I got to draw these pretty madeleine cakes. I’d seen these mysterious treats before, yet never knew they were called madeleines. Just another thing I love about this job – always something new to discover!

The challenge I faced with this commission was keeping to the brief (a simple linear image) yet still communicating the fact that this was a madeleine. See, funnily enough when you draw a madeleine, they usually look a lot like your average seashell!

My solution was to give the company a couple of options:

1. The madeleine cake with a bite taken out of it.

Come on, who could resist something so cute and scrumptious looking?!

Of course someone’s already got started. Let’s be realistic here.

Madeleine Press


2. Serve it with a lovely cup of tea!

(Oh boy, oh boy! That sounds like my kind of logo any day!)

Madeleine Press (Plus tea!)


Author: Shoshy Cadoodle®

Shoshy Cadoodle® is London based illustrator, Shoshana Bratton, or Shoshy for short! She makes stationery, bespoke or ready to order and offers a personal and friendly service.

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