Being asked by emerging publishing company, Madeleine Press, to design their logo was a lovely project. I got to draw these pretty madeleine cakes. I’d seen these mysterious treats before, yet never knew they were called madeleines. Just another thing I love about this job – always something new to discover!
The challenge I faced with this commission was keeping to the brief (a simple linear image) yet still communicating the fact that this was a madeleine. See, funnily enough when you draw a madeleine, they usually look a lot like your average seashell!
My solution was to give the company a couple of options:
1. The madeleine cake with a bite taken out of it.
Come on, who could resist something so cute and scrumptious looking?!
Of course someone’s already got started. Let’s be realistic here.
2. Serve it with a lovely cup of tea!
(Oh boy, oh boy! That sounds like my kind of logo any day!)